What is a website?
In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many business don’t actually have a website or online presence!
If you have a business no matter how small and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.
As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.
What are some other benefits of having a business website?
#1: Cost Effective
You know exactly how much your website is going to cost you and it’s on-goings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc. A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Read more on Cost of a Website in Nigeria
#2: Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (OK! might have been your fault for not checking but Hey!, this is proving the point here!). You will just find another store that is more easily accessible. Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile. In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
***It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by liking or commenting on our Facebook Page.***
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
Our Contact Details:
Call: +234-806-581-0367, +234-805-242-7593
Facebook Page: @FlashSystems
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FACEBOOK PHISHING ATTACK
Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, banks, online payment processors or IT administrators are commonly used to lure unsuspecting public. Phishing emails may contain links to websites that are infected with malware. Phishing is typically carried out by email spoofing or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one. Phishing is an example of social engineering techniques used to deceive users, and exploits the poor usability of current web security technologies. Attempts to deal with the growing number of reported phishing incidents include legislation, user training, public awareness and technical security measures.
Phishing is the most easiest and popular hacking method used by hackers to get someone account details. In Phishing attack, hackers send fake page of real website like facebook, gmail to victim. When someone login through that fake page his/her details is sent to the hacker. This fake pages can be easily created and hosted on free web-hosting sites.
8 TIPS YOU SHOULD KNOW!!!
1. Guard against spam. If your webmail spam filters can’t do it for you, be especially cautious of emails that:
- Come from unrecognized senders.
- Ask you to confirm personal or financial information over the Internet and/or make urgent requests for this information.
- Aren’t personalized.
- Try to upset you into acting quickly by threatening you with frightening information.
2. Communicate personal information only via phone or secure web sites. In fact:
When conducting online transactions, look for a sign that the site is secure such as a lock icon on the browser’s status bar or a “https:” URL whereby the “s” stands for “secure” rather than a “http:”. e.g.“https://yourbank.com/page1/page2.aspx”. Also, beware of phone phishing schemes. Do not divulge personal information over the phone unless you initiate the call. Be cautious of emails that ask you to call a phone number to update your account information as well.
3. Do not click on links, download files or open attachments in emails from unknown senders. It is best to open attachments only when you are expecting them and know what they contain, even if you know the sender.
4. Never email personal or financial information, even if you are close with the recipient. You never know who may gain access to your email account, or to the person’s account to whom you are emailing.
5. Beware of links in emails that ask for personal information, even if the email appears to come from an enterprise you do business with. Phishing web sites often copy the entire look of a legitimate web site, making it appear authentic. To be safe, call the legitimate enterprise first to see if they really sent that email to you. After all, businesses should not request personal information to be sent via email.
6. Beware of pop-ups and follow these tips:
- Never enter personal information in a pop-up screen.
- Do not click on links in a pop-up screen.
- Do not copy web addresses into your browser from pop-ups.
- Legitimate enterprises should never ask you to submit personal information in pop-up screens, so don’t do it.
7. Protect your computer with a firewall, spam filters, anti-virus, anti-malware and anti-spyware software. Do some research to ensure you are getting the most up-to-date software, and update them all regularly to ensure that you are blocking from new viruses and spyware.
8. Check your online accounts and bank statements regularly to ensure that no unauthorized transactions have been made. You should always be careful about giving out personal information over the Internet. Luckily, companies have begun to employ tactics to fight against phishers, but they cannot fully protect you on their own. Are you still afraid? Download IBM Trusteer Rapport here to stay secured with your internet banking transactions.
Remember that you may be targeted almost anywhere online, so always keep an eye out for those “phishy” schemes and never feel pressure to give up personal information online.
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Google launches a new social app
Google isn’t giving up on its social ambitions, it seems, despite its failures with Google+. The company announced this morning a new social app called Spaces, which focuses on group sharing. The app allows small groups of users to tap into other Google services, including Google Search, YouTube and Chrome, in order to post links and share content without having to move in between apps. They can also have conversations around that content in a group chat-like interface.
Group sharing isn’t easy. From book clubs to house hunts to weekend trips and more, getting friends into the same app can be challenging. Sharing things typically involves hopping between apps to copy and paste links. Group conversations often don’t stay on topic, and things get lost in endless threads that you can’t easily get back to when you need them.
Google wanted to build a better group sharing experience, so they made Spaces that lets people get people together instantly to share around any topic.
With Spaces, it’s simple to find and share articles, videos and images without leaving the app, since Google Search, YouTube, and Chrome come built in.
This makes Spaces more of a competitor to something like Facebook’s Messenger or WhatsApp, perhaps, because of its focus on chatting and its mobile-friendly nature. (The app is available on iOS, Android and mobile web, though it will also work on the desktop).
What many of the top chat apps today lack are deeper integrations with web services – while posted links may offer rich media previews in some cases, Google Spaces’ users can not only find and share web content from Google Search and YouTube, that content can also be viewed by others without having to leave the app.
Another decidedly Google advantage is that the content shared in a dedicated space becomes searchable. Users can search their Spaces by keyword, which returns both links and images – the latter thanks to Google’s image recognition technology already live today in other products, like Google Photos.
Windows 10 Blue Screen
Microsoft is adding QR codes to its Windows 10 Blue Screen of Death (BSOD).
It’s the biggest change to the BSOD since the software maker removed a lot of crash details in Windows 8 and replaced them with a frowning face. The new QR codes are featured in the latest preview of Windows 10, which will debut this summer as the Anniversary Update.
Microsoft is using the QR codes to help support technicians identify error codes in the blue screens, and for Windows 10 users to quickly scan them from a phone to find support articles and assistance. BSOD’s have often been complicated to understand, and at times difficult to use to identify the root cause of an issue, but this simplified approach could help Windows 10 users troubleshoot any system issues. Steve Ballmer would be proud.